PRIVACY POLICY

Introduction

Lean Insight is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, and share information, and the choices you have regarding your data. Lean Insight acts as a Data Controller under the UK General Data Protection Regulation (UK GDPR).

Who We Are

Lean Insight is a customer and business intelligence company dedicated to providing valuable insights to our clients. We are registered in England and our company registration number is 16338906.

What Information Do We Collect?

We collect personal information from you through various means, including:

• Contact Details: Name, email address, phone number, and postal address.

• Demographic Information: Age, gender, profession, and location.

• Survey Responses: Data provided during surveys, which may include opinions, preferences, and feedback.

• Technical Information: IP address, browser type, and cookies.

How Do We Use Your Information?

Your personal data is used for the following purposes:

• Market Research: To analyse and interpret survey responses to provide insights to our clients.

• Communication: To invite you to participate in surveys and to keep you updated on our research activities.

• Quality Control: To ensure the accuracy and reliability of our research data.

• Compliance: To meet legal and regulatory requirements.

• Opt-Out: You may opt out of receiving survey invitations or marketing communications at any time by contacting us at info@leaninsight.co.uk. All requests to opt-out are actioned within 28 days. 

Legal Basis for Processing

We process your personal data based on:

• Consent – when you agree to participate in our surveys.

• Legitimate Interests – for conducting and managing our business and research activities.

• Legal Obligations – where we are required to process data to comply with applicable laws.

Who Do We Share Your Information With?

We may share your personal data with:

• Clients: Aggregated survey results and, with your explicit consent, identifiable data.

• Third-Party Service Providers: For data processing and analysis, under strict confidentiality agreements.

• Legal Authorities: If required by law or to protect your safety.

• International Transfers: Where data is transferred outside the UK or European Economic Area (EEA), we implement appropriate safeguards such as Standard Contractual Clauses.

Use of Third-Party Tools

We use trusted third-party platforms and software solutions to support our business operations and research activities. This includes products provided by Microsoft (such as cloud-based services and data analysis tools), as well as other platforms like SurveyMonkey for survey creation and response management. These providers may process data on our behalf in accordance with data protection laws, including the UK GDPR. Some data may be processed or stored outside the UK or EEA; where this occurs, we ensure that suitable safeguards are in place.

For more information, you may review the privacy policies of these providers:

• SurveyMonkey Privacy Policy

• Microsoft Privacy Statement

Data Security

We take the security of your personal data seriously and implement robust measures to protect it from unauthorised access, loss, or misuse. Our security practices are regularly reviewed and updated to ensure compliance with industry standards.

Data Retention

We retain your personal data for a period necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically, this is a minimum of 12 months after the completion of the research project. Data may be retained for longer where necessary for legal compliance, statistical analysis, or archiving purposes. After the appropriate data retention period, personal data is anonymised or deleted as appropriate.

Use of Cookies

A cookie is a piece of data sent from a web server to a web browser, which the browser then stores. Each time the browser requests a page from the server, this data is sent back, allowing the server to identify and track the browser.

We utilise both session cookies and persistent cookies on www.leaninsight.co.uk. Session cookies monitor your navigation through the website, while persistent cookies allow our website to recognise you on subsequent visits. Session cookies are deleted automatically when you close your browser, whereas persistent cookies remain until they are manually deleted or reach their expiry date.

We use Google Analytics to analyse visitor interactions with our website. Google Analytics collects statistical data via cookies stored on users' devices. This data is used to generate reports for analysis, which are stored by Google. You can review Google’s privacy policy at: https://policies.google.com/privacy.

We will ask for your consent before placing non-essential cookies (such as analytics cookies) on your device. You can manage your cookie preferences via our website's cookie banner or through your browser settings. Please note that disabling cookies may impair the functionality of our website and others.

Your Rights

You have the following rights regarding your personal data:

• Access – to know what data we hold about you.

• Rectification – to correct inaccurate data.

• Erasure – to request the deletion of your data.

• Restriction – to limit how we use your data.

• Portability – to transfer your data to another data controller.

• Objection – to object to the processing of your data.

• Complaint – to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled. See www.ico.org.uk for more information.

Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact our team at info@leaninsight.co.uk.